Telfar is a performative and playful fashion brand that creates gender neutral clothing. Gender is incredibly confined and constrained in many parts of the world, but Telfar Clemens challenges this idea to create clothing for all.
Gender neutral does not mean the aesthetic has to be minimal, this store will include colour, but not based on the gender norms. Men and women will not be going into a specific domain within the store; there are no designated areas for men or women.
Telfar Clemens is proudly from the West African country of Liberia. He always expresses his desire to go back to his home and showcase his clothing and designs. The New York location will bring Liberia to the store in an abstract way of exhibiting the country. The colour choices and materials will be based on imagery from Liberian stamps; from cocoa beans to architecture.
Currently the brand only has online presence, and two pop ups in the past. The brand does showcase at Fashion Week, and they are known for the avant garde runway shows. Visitors will experience the brands runway shows, clothing, and Liberia.